Some consider the seamless design and production of an event with expertly integrated entertainment an art form. It is, afterall, carefully orchestrated and choreographed from start to finish. Knowing this, selecting your entertainment becomes a pressure-filled decision because your audience’s reaction to your choice could make or break your corporate event. And with so many options out there, the path to choosing your event entertainment can be full of pitfalls.
This may sound like a difficult task, but if you keep your audience in mind, your event’s entertainment will add excitement and create emotionally charged moments for attendees. With the right experience and the right help, finding the perfect entertainment is easily accomplished.
Why Your Corporate Event Needs Entertainment
Is an event really an event without entertainment? Even family get-togethers often include a storyteller or a funny relative who keeps everyone entertained. While keeping guests entertained is likely a top priority for your corporate event, there are additional benefits to hiring quality entertainment.
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First, if you choose a performer or act that has name recognition or evokes excitement in your attendees, you’ll build buzz before the event even starts. Even if your budget doesn’t allow for a big name entertainer, if you market correctly and hype up this element of your event, you’ll have your attendees’ attention.
Next, if you choose the right entertainment, it can reinforce your vision or brand. It bears repeating (and we repeat it often because it’s so important) that outlining the goal for your event gives every single element (from swag bags and speakers to venue and entertainment) purpose and direction. Consider what your message is and what kind/style of entertainment would best fit your brand, message, and purpose. A performer who doesn’t strike the right note (pardon the pun) can leave your guests with a negative impression.
Finally, one of the goals of your corporate event is to influence your guests, leaving a lasting impression they’ll talk about for weeks after. The word of mouth buzz from show-stopping entertainment can be invaluable.
In short, amazing entertainment has the potential to have a huge impact before, during, and after your event.
In reality, the sky’s the limit on entertainment for your events. If you can imagine it, it’s most likely possible. While it’s important to keep your vision and mission in mind, your primary focus is entertaining your guests, so what kind of entertainment you offer will depend largely on that parameter. For example, trivia contests and escape rooms are great for laid-back events, perhaps even destination events, but not if your audience is dressed to the nines. When dressed formally, your guests have higher expectations, so keep things audience and event appropriate.